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Conversion Funnel Optimization - Applica

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Benefits of Conversion Funnel Optimization

Conversion funnel optimization is a powerful tool for businesses to use in order to increase sales and maximize customer satisfaction. By analyzing and optimizing the customer journey through the conversion funnel, businesses can identify weaknesses and opportunities for improvement. This allows them to make data-driven decisions to help boost conversions. Optimization also helps create a better user experience, resulting in higher customer satisfaction, which can lead to increased loyalty, repeat purchases, and brand advocacy.

Use The Professional Conversion Funnel Optimization

HOW WE WORK

Our 5-Step Approach to Conversion Funnel Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Analyze Your Funnel

We assess the structure of your funnel and identify any weak points that could be causing your low conversion rates. We use analytics and A/B testing to evaluate the performance of each part of your funnel and determine where improvements can be made.

Create Compelling Content

Content is a key component of any successful conversion funnel. We create content that is informative, engaging, and tailored to your target audience. The content is designed to educate and persuade your visitors to take action.

Improve User Experience

We make sure that your website is easy to navigate, has a clear call-to-action, and is optimized for mobile devices. We also ensure that your loading times are fast and that the checkout process is frictionless.

Use Retargeting

We can use retargeting to remind customers of your brand and incentivize them to complete your conversion process.

Track Your Progress

We analyze the data from the tests and adjust your strategies accordingly. We monitor your funnel’s performance on an ongoing basis and make adjustments as needed.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Getting Help With Conversion Funnel Optimization

Additionally, optimization can help businesses reduce their customer acquisition costs and improve their ROI. Finally, funnel optimization can be used to personalize the customer experience and create more targeted campaigns. By using conversion funnel optimization, businesses can increase their customer engagement and ultimately increase their sales.

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