CPI and CPA Campaigns

CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x

in non-organic users

See Full Case Study

Product growth

Web-2-app-funnels

Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%

to ARPU

See Full Case Study

Product growth

Monetization

Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%

to user LTV

80%

Allowed Notifications

5

A/B tests

See Full Case Study

Product growth

Onboarding optimization

Marketing

ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%

conversion to purchase increased

53%

to ARPU

See Full Case Study

Product growth

Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%

to ARPU

See Full Case Study

ASO

Marketing

Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%

App Store Click Rate

~2,5%

Ad Banners Click-Through

~$2

CPI

See Full Case Study

Pricing strategy

Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%

to ARPPU

See Full Case Study

The Benefits of CPI and CPA Campaigns

The benefits of running CPI and CPA campaigns are numerous. Businesses that use these campaigns can save money by only paying per successful app install or customer acquisition. They can also gain valuable insights into customer behavior and preferences, allowing them to better target their campaigns and maximize their ROI. Additionally, businesses can gain more control over their ad spend and ensure that their campaigns are reaching the right people. Ultimately, CPI and CPA campaigns can be an effective way to grow your business and gain more customers.

Boost Your App With Professional CPI and CPA Campaigns

Get a quote

HOW WE WORK

Our 5-Step Approach to CPI and CPA Campaigns

Let’s Start a Project

Let us nourish your dreams and handle your doubts.

Set Up Campaigns

First, we set up the campaigns in your ad platform. This includes selecting the ad format, setting budget parameters, creating target audiences, and setting a bid strategy.

Design Creative Assets

We make creative assets for your campaigns. This includes designing banner ads, videos, and other types of ads that will be used in the campaigns.

Launch Campaigns

Once the campaigns are set up and the creative assets are ready, we launch the campaigns. We set the start date and time and ensure that the campaigns are running on the platforms selected.

Monitor Performance

This includes tracking metrics such as impressions, clicks, conversions, and cost per acquisition.

Optimize Campaigns

We optimize your campaigns in order to ensure that they are performing as well as possible. If needed, we make changes to the creative assets, targeting, and budget parameters in order to maximize the effectiveness.

Let’s Start a Project

It’s free, and takes less than a minute.

REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.

Frederik Cordes

GM & CPO at Drops

40x

non-organic user acquisition

“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”

Huxley Seidman

CTO and Co-Founder of Slumber Group

46%

conversions to purchase increased

"I was impressed with the Applica team's systematic approach and professionalism."

Daria Curamsina

CEO, Neome inc.

~30%

App Store Click Rate

"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."

CEO & Lead Developer, ShroomID

ShroomID

+60%

to ARPPU

“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”

Michael Brandon

CEO of Slumber Group

53%

ARPU growth

"I liked that most insights came from their experience and competitive intelligence."

Liam, CFO & COO

FitMind

50%

Improvement in the user LTV

"They kept things simple in terms of communication."

CEO, Alter Ego

~$2

CPI

“I honestly couldn’t imagine
working without Applica,
it's a game changer.”

Shahin Hoda

Gong

+50%

more decision making

“I honestly couldn’t imagine
working without Applica,
it's a game changer.”

Shahin Hoda

Gong

+50%

more decision making

“I honestly couldn’t imagine
working without Applica,
it's a game changer.”

Shahin Hoda

Gong

+50%

more decision making

“I honestly couldn’t imagine
working without Applica,
it's a game changer.”

Shahin Hoda

Gong

+50%

more decision making

Running CPI and CPA Campaigns

Running CPI and CPA campaigns can be an effective way to grow your business and gain more customers. Cost-Per-Install (CPI) campaigns are a type of performance-based advertising that allows businesses to pay for each successful app installation. Cost-Per-Acquisition (CPA) campaigns are another type of performance-based advertising that focuses on customer acquisition and requires businesses to pay only when an action is completed, such as a purchase or sign-up. By using CPI and CPA campaigns, businesses can optimize their ad spend and target their ideal customer. These campaigns can also help businesses measure their ROI more accurately and adjust their campaigns accordingly.

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CPI and CPA Campaigns

Our work speaks for itself

Drops (UA)

Fabulous

FitMind

Deep Sleep Sounds

Drops

Neome

ShroomID

The Benefits of CPI and CPA Campaigns

Boost Your App With Professional CPI and CPA Campaigns

Our 5-Step Approach to CPI and CPA Campaigns

Set Up Campaigns

Design Creative Assets

Launch Campaigns

Monitor Performance

Optimize Campaigns

Here's what ourcustomers say

Running CPI and CPA Campaigns

You might be wondering

Start growing your app with Applica

Thank you for your application!

Our work speaks
for itself

Here's what our
customers say

You might be
wondering