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Freemium App Optimization

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of Freemium App Optimization

The challenge of freemium app optimization is to create a successful business model that can drive user engagement and monetization. The goal is to create an app that meets the needs of both users and advertisers without sacrificing the user experience. This requires careful consideration of user experience, monetization strategies, and marketing strategies. In order to optimize a freemium app, we consider the user journey from the initial download to full engagement and monetization. We craft the design with the user’s needs in mind, offering rewards for engaging with the app and providing incentives for users to make in-app purchases.

Optimize Your Freemium App

HOW WE WORK

Our 5 Steps to Freemium App Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Defining Your Freemium Model

Will you offer a free version and a premium version? How will you monetize the free version? What features will be included in each version? What pricing strategy will you use? The answers will help create a freemium model that works for your users and your business.

Designing the Onboarding Experience

We make sure your onboarding introduces users to the core features of your app and encourage them to engage with the free version, establishes trust, and builds relationships with your users.

Creating an Effective Upselling Strategy

We do this by providing exclusive features, discounts, and other incentives to entice users to upgrade.

Monitor User Behavior

This will help us better understand user preferences and how to optimize your app for them.

Testing and Refining

Through testing and refining, we can continue to optimize your freemium app to ensure it meets the needs of your users and your business.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling Freemium App Optimization

We consider how to leverage the app’s data to provide valuable insights for ads. This data can be used to understand user behavior and preferences, enabling targeting ads and promotions more effectively. We also review your promotion strategy. This includes creating a marketing plan that leverages social media, influencers, and other channels to reach potential users. It also involves optimizing the app store page to maximize visibility and downloads. Freemium app optimization is an ongoing process that requires continuous monitoring of user engagement and monetization metrics. By understanding user needs, leveraging app data, and optimizing promotion strategies, we help you create a successful freemium app that drives user engagement and monetization.

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