Our work speaks
for itself
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The Challenge of Freemium App Optimization
The challenge of freemium app optimization is to create a successful business model that can drive user engagement and monetization. The goal is to create an app that meets the needs of both users and advertisers without sacrificing the user experience. This requires careful consideration of user experience, monetization strategies, and marketing strategies. In order to optimize a freemium app, we consider the user journey from the initial download to full engagement and monetization. We craft the design with the user’s needs in mind, offering rewards for engaging with the app and providing incentives for users to make in-app purchases.
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Here's what our
customers say
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
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"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
"They're highly adaptable to changing project requirements and market dynamics"
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
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"I liked that most insights came from their experience and competitive intelligence."
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Handling Freemium App Optimization
We consider how to leverage the app’s data to provide valuable insights for ads. This data can be used to understand user behavior and preferences, enabling targeting ads and promotions more effectively. We also review your promotion strategy. This includes creating a marketing plan that leverages social media, influencers, and other channels to reach potential users. It also involves optimizing the app store page to maximize visibility and downloads. Freemium app optimization is an ongoing process that requires continuous monitoring of user engagement and monetization metrics. By understanding user needs, leveraging app data, and optimizing promotion strategies, we help you create a successful freemium app that drives user engagement and monetization.
You might be
wondering
app growth?
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Start growing your business with Applica
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