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Google App Campaigns Setup

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CASE STUDIES

Our work speaks
for itself

Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Marketing

Drops (User Acquisition)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Benefits of Professional Google App Campaigns Setup

A professional Google App campaigns setup can provide a number of benefits to businesses and organizations. With a professional setup, businesses can better target their audiences and reach more potential customers, resulting in higher engagement and conversions. Professional setup also allows businesses to optimize their campaigns for better performance, and to track their results more accurately. Additionally, businesses can use the insights provided by Google App campaigns to develop better marketing strategies and improve their overall online presence. Finally, with a professional setup, businesses can take advantage of Google’s advanced analytics tools to gain a better understanding of their customers and track the success of their campaigns.

Boost Your App With Professional Google App Campaigns Setup

HOW WE WORK

Our 5-Step Approach to Google App Campaigns Setup

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Create a Campaign

The first step in setting up a Google App campaign is to create a campaign. This will involve setting up a budget, deciding on a target audience, and setting a bid strategy.

Design Ads

Once the campaign has been created, it is time to design the ads that will be used in the campaign. This includes writing ad copy, selecting visuals, and ensuring that the ads meet Google’s ad guidelines.

Set Ad Targeting

The next step is to set the ad targeting. This involves selecting which locations to target, which device types to target, and which keywords to target.

Launch the Campaign

The next step is to launch the campaign. This involves setting the start and end dates of the campaign, setting a budget, and setting a bid strategy.

Monitor and Optimize

The final step is to monitor and optimize the campaign. This involves tracking the performance of the campaign, identifying areas of improvement, and making adjustments as needed.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
Paid user acquisition
"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
Tadas Žiemys
CEO, Dogo App GmbH
20%
revenue increase
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
Anna Trandasir
Head of Growth at EF Hello
80%
ad spend increase
"They're highly adaptable to changing project requirements and market dynamics"
Cheryl Kitchener
Founder of Unscripted Photographers App
180%
organic install growth
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
Morgan Trudeau
CEO at Magnify Technologies
30%
install rate increase
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
Andrey Paznyak
CEO at Peech
45%
revenue increase
"I liked that most insights came from their experience and competitive intelligence."
Liam McClintock
CFO & COO at FitMind
50%
revenue increase
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
Zack Holmes
CEO at ShroomID
+60%
revenue increase
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

About Google App Campaigns Setup

Google App campaigns allow businesses to easily reach new customers across Google's network of properties, including search, display, YouTube, and the Google Play store. With App campaigns, businesses are able to create campaigns in minutes and maximize the reach of their app quickly and efficiently. To set up a Google App campaign, businesses will need to provide information about their app, such as its category, language, and target audience. Additionally, businesses must provide a budget, set bids, and choose the right ad format to reach their desired customers. With the right setup, App campaigns can be a powerful tool for businesses to reach their desired customers and maximize the visibility of their app.

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