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Onboarding App Optimization

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CASE STUDIES

Our work speaks
for itself

Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Marketing

Drops (User Acquisition)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of Onboarding App Optimization

The challenge of onboarding app optimization is to create a seamless experience for users as they go through the onboarding process. This means providing the user with the most relevant and intuitive onboarding experience possible. This can include optimizing the user interface, content, and navigation of the onboarding process to make it more user-friendly and efficient. The most important factor in app onboarding optimization is understanding the user’s needs and goals. By understanding what the user is trying to accomplish and how they think, you can better optimize the onboarding process and create a more effective experience.

Optimize Your App Onboarding

HOW WE WORK

Our 5-Step Approach to Onboarding App Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Defining Goals

Are you looking to increase engagement, reduce abandonment, or do something else entirely? By setting measurable goals in advance, we will be able to track and measure your progress while optimizing your onboarding process.

Analyzing Your Current Process

We look at where users are dropping off or getting stuck and identify potential areas of improvement and figure out what features or changes could make the process easier or more efficient for users.

Creating a Prototype

The prototype includes the decided changes to the onboarding process: they should be tested before implementation.

Implementing Changes

This step involves user feedback in order to ensure that the changes are beneficial for users. It is also important to track metrics throughout the process, in order to measure the success of the changes.

Monitoring and Iterating

We track metrics and user feedback and make adjustments as needed. By continuously monitoring and iterating, we ensure that your onboarding process is as effective as possible.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
Paid user acquisition
"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
Tadas Žiemys
CEO, Dogo App GmbH
20%
revenue increase
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
Anna Trandasir
Head of Growth at EF Hello
80%
ad spend increase
"They're highly adaptable to changing project requirements and market dynamics"
Cheryl Kitchener
Founder of Unscripted Photographers App
180%
organic install growth
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
Morgan Trudeau
CEO at Magnify Technologies
30%
install rate increase
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
Andrey Paznyak
CEO at Peech
45%
revenue increase
"I liked that most insights came from their experience and competitive intelligence."
Liam McClintock
CFO & COO at FitMind
50%
revenue increase
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
Zack Holmes
CEO at ShroomID
+60%
revenue increase
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling Onboarding App Optimization

It’s also important to focus on creating an environment of trust with the user: making sure that all onboarding elements are secure and reliable, as well as providing helpful and clear instructions. Test the onboarding process with real users to ensure it’s optimized and effective. This testing process can help to identify areas of improvement and enable you to make adjustments as needed. Overall, onboarding app optimization is an important process for creating a successful user experience. By understanding user needs, creating a secure and trustworthy environment, and testing the onboarding process, you can create a successful onboarding process for your users.

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