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Set Up App Event Tracking

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CASE STUDIES

Our work speaks
for itself

Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Marketing

Drops (User Acquisition)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

Why You Need to Set Up App Event Tracking

Setting up app event tracking provides a wide range of benefits for businesses. It allows businesses to gain a better understanding of user behavior and engagement within their app, allowing them to identify which features are working and which are not. Event tracking can also be used to track user responses to ads and promotions, giving businesses an insight into how successful their campaigns are. Furthermore, businesses can use event tracking to better understand user journeys and identify any areas of improvement. Finally, event tracking also helps businesses improve their marketing strategies by allowing them to understand which users are most likely to convert.

Professional Help to Set Up App Event Tracking

HOW WE WORK

Our 5 Steps to Set Up App Event Tracking

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Define Your App Event Tracking Goals

What do you want to measure? What type of data do you need? What actions do you want to track? Having clear objectives will help us determine what data we need to track and how we should go about setting up your event tracking.

Identify Your App Events

If you are tracking user behavior, we consider the different types of events that users might take. If you are tracking the success of a marketing campaign, we identify the specific events that you want to measure.

Set Up App Event Tracking

After we have identified the events to track, it is time to set up the tracking. This involves creating the tracking code and installing it on your app. We establish parameters for the tracking and decide how often the tracking should be done.

Monitor Your App Event Results

This will help us determine if your tracking is working and if you are getting the data that you need. We also review the data regularly to ensure that it is accurate and up to date.

Optimize Your App Event Tracking

This involves testing different approaches and making adjustments to your tracking code. This will help you to get the most accurate and useful data from your event tracking.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
Paid user acquisition
"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
Tadas Žiemys
CEO, Dogo App GmbH
20%
revenue increase
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
Anna Trandasir
Head of Growth at EF Hello
80%
ad spend increase
"They're highly adaptable to changing project requirements and market dynamics"
Cheryl Kitchener
Founder of Unscripted Photographers App
180%
organic install growth
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
Morgan Trudeau
CEO at Magnify Technologies
30%
install rate increase
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
Andrey Paznyak
CEO at Peech
45%
revenue increase
"I liked that most insights came from their experience and competitive intelligence."
Liam McClintock
CFO & COO at FitMind
50%
revenue increase
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
Zack Holmes
CEO at ShroomID
+60%
revenue increase
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

How to Set Up App Event Tracking

To set up app event tracking, begin by defining the events you wish to track. Decide which specific activities you want to monitor, such as user registrations or purchases. Then, decide which tracking platform you will use. Consider factors such as your budget and the amount of data you need to collect. Once you have chosen a platform, integrate it with your app. This usually requires the addition of code snippets within your app's code base. Finally, ensure your app is properly configured to collect the data and that your chosen platform is collecting the data accurately.

faq

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