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Set Up App Event Tracking

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

Why You Need to Set Up App Event Tracking

Setting up app event tracking provides a wide range of benefits for businesses. It allows businesses to gain a better understanding of user behavior and engagement within their app, allowing them to identify which features are working and which are not. Event tracking can also be used to track user responses to ads and promotions, giving businesses an insight into how successful their campaigns are. Furthermore, businesses can use event tracking to better understand user journeys and identify any areas of improvement. Finally, event tracking also helps businesses improve their marketing strategies by allowing them to understand which users are most likely to convert.

Professional Help to Set Up App Event Tracking

HOW WE WORK

Our 5 Steps to Set Up App Event Tracking

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Define Your App Event Tracking Goals

What do you want to measure? What type of data do you need? What actions do you want to track? Having clear objectives will help us determine what data we need to track and how we should go about setting up your event tracking.

Identify Your App Events

If you are tracking user behavior, we consider the different types of events that users might take. If you are tracking the success of a marketing campaign, we identify the specific events that you want to measure.

Set Up App Event Tracking

After we have identified the events to track, it is time to set up the tracking. This involves creating the tracking code and installing it on your app. We establish parameters for the tracking and decide how often the tracking should be done.

Monitor Your App Event Results

This will help us determine if your tracking is working and if you are getting the data that you need. We also review the data regularly to ensure that it is accurate and up to date.

Optimize Your App Event Tracking

This involves testing different approaches and making adjustments to your tracking code. This will help you to get the most accurate and useful data from your event tracking.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

How to Set Up App Event Tracking

To set up app event tracking, begin by defining the events you wish to track. Decide which specific activities you want to monitor, such as user registrations or purchases. Then, decide which tracking platform you will use. Consider factors such as your budget and the amount of data you need to collect. Once you have chosen a platform, integrate it with your app. This usually requires the addition of code snippets within your app's code base. Finally, ensure your app is properly configured to collect the data and that your chosen platform is collecting the data accurately.

faq

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