Our work speaks
for itself
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Why You Need to Set Up App Event Tracking
Setting up app event tracking provides a wide range of benefits for businesses. It allows businesses to gain a better understanding of user behavior and engagement within their app, allowing them to identify which features are working and which are not. Event tracking can also be used to track user responses to ads and promotions, giving businesses an insight into how successful their campaigns are. Furthermore, businesses can use event tracking to better understand user journeys and identify any areas of improvement. Finally, event tracking also helps businesses improve their marketing strategies by allowing them to understand which users are most likely to convert.
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Here's what our
customers say
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
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"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
"They're highly adaptable to changing project requirements and market dynamics"
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
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"I liked that most insights came from their experience and competitive intelligence."
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
How to Set Up App Event Tracking
To set up app event tracking, begin by defining the events you wish to track. Decide which specific activities you want to monitor, such as user registrations or purchases. Then, decide which tracking platform you will use. Consider factors such as your budget and the amount of data you need to collect. Once you have chosen a platform, integrate it with your app. This usually requires the addition of code snippets within your app's code base. Finally, ensure your app is properly configured to collect the data and that your chosen platform is collecting the data accurately.
You might be
wondering
app growth?
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Start growing your business with Applica
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