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Subscription App Optimization

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of Subscription App Optimization

The challenge of subscription app optimization is to increase user retention and engagement while maximizing the value for each user. Subscription apps have become increasingly popular in recent years, and optimizing them for the best possible user experience can be a daunting task. In order to optimize a subscription app, we help app developers identify and prioritize user needs and goals. This requires a thorough understanding of user behavior, including the type of content they are consuming, the frequency of use, and the activities they engage with. It is also necessary to track user interactions with the app in order to identify areas of improvement.

Optimize Your App's Subscription

HOW WE WORK

Our 5 Steps For Subscription App Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Analyzing your User Base

Who is your ideal customer? What do they need from your app? These questions help us narrow down the optimization efforts.

Setting Objectives

What do you want to achieve with your optimization efforts? What are the key performance indicators you want to improve?

Analyzing User Behavior

What features are users engaging with? What features are they ignoring? What features are they using most? This data lets us identify areas of improvement.

Testing and Iterating

We try out different variations of features and see how users respond. This way, we find the best solutions and ensure that your optimization efforts are successful.

Monitoring and Measuring

We keep track of user engagement, retention rates, and other key metrics to ensure that your app is optimized for success.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling Subscription App Optimization

Once user needs have been identified, we at Applica create a strategy for how to best meet those needs. This may include offering incentives such as discounts or exclusive content, or making features more accessible and intuitive. Additionally, app developers must continually track user engagement and retention in order to adjust the optimization strategy as needed. Finally, we ensure that the subscription app is secure and compliant with data privacy regulations. This includes encrypting user data, offering secure payment options, and providing clear terms and conditions. Optimizing a subscription app is no easy task, but with the right strategy and continual monitoring, it can provide users with an enjoyable and engaging experience.

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