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TikTok Ads for App Services

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Benefits of Using TikTok Ads for App Services

TikTok ads for app services can be an effective way to reach potential customers. With its massive user base and highly engaged users, TikTok offers a unique platform for app services to advertise their product. TikTok allows you to target a specific audience based on their interests and demographics: this means that you can reach out to the right people with the right message. The short-form videos on TikTok allow for quick engagement with the audience. This means that your ads will get maximum exposure in a short amount of time.

Optimize Your App TikTok Ads

HOW WE WORK

Our 5-Step Approach to TikTok Ads for App Services

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

hoosing Your Audience

We analyze who your app is designed for and who you think would be most interested in using it.

Creating an Engaging Ad

We deduct what your audience wants to see and do on TikTok and make sure your ad reflects that.

Deciding on a Budget

We always consider how much you’re willing to spend and how long you want the ad to run.

Launching Your Ad

We upload it to TikTok and set the budget and duration of your campaign.

Analyzing Performance

We look at the number of views, likes, and shares your ad has received and adjust the targeting accordingly.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Using TikTok Ads for App Services

With so many users on TikTok, it’s a great way to increase your brand recognition. Ads on TikTok can be seen by millions of users, and this can help to establish your brand in the minds of potential customers. Also, advertising on TikTok is relatively inexpensive compared to other platforms. This makes it an ideal option for app services that are on a budget. In conclusion, TikTok ads for app services can be an effective way to reach potential customers and increase your brand recognition. The short-form videos allow for quick engagement and the cost-effective nature of the platform makes it accessible to everyone.

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