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Web2App Optimization

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CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of Web2App Optimization

Web2App optimization is a challenge due to the rapidly changing nature of the web and the ever-evolving capabilities of web browsers. As technology advances, web pages evolve to take advantage of the latest technologies and standards, while web apps must often remain static in order to maintain compatibility with older browsers. Additionally, web apps must contend with the various operating systems, hardware platforms, and browsers that users use to access them. Web2App optimization requires a deep understanding of the web and the different ways that web apps can be optimized for different platforms. Developers must consider a variety of factors, such as page loading times, page sizes, browser compatibility, and device compatibility. Additionally, developers must consider how to optimize for mobile devices, as well as the various browsers and operating systems used by users.

Optimize Your Web2App

HOW WE WORK

Our 5-Step Approach to Web2App Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Mobile Optimization

This includes making sure that your website is mobile-friendly, which includes optimizing for different types of devices and screen sizes, and making sure that your website loads quickly.

App Store Optimization

App Store Optimization (ASO) is the process of optimizing your app to ensure that it is visible and attractive to potential users when they search for apps on app stores. We use targeted keywords and descriptions, as well as work on your app’s visuals and graphics.

Push Notifications

They can be used to send reminders, updates, or special offers directly to users who have installed your app.

App Marketing

App marketing is essential to make sure that your app is visible to potential users. This includes using social media, paid advertising, and other methods to reach your target audience and promote your app.

App Analytics

We use app analytics to obtain useful insights into user behavior and identify areas where the app needs improvement. This includes tracking user engagement, usage trends, and more.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

They kept things simple in terms of communication.
CEO, Alter Ego
They're highly adaptable to changing project requirements and market dynamics.
CTO, Harp Relationships
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling Web2App Optimization

Web2App optimization requires an understanding of how users interact with web apps, and how to optimize the user experience. This takes the knowledge of how users interact with an app, such as the navigation structure and the user interface so that you can plan accordingly. Optimization also involves making sure that an app loads quickly and runs efficiently so that users have a positive experience. Web2App optimization is a challenging but rewarding process and one that can have a significant impact on user experience and user engagement. With the right strategies in place, developers can ensure that their web apps are optimized for the best performance and user experience.

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