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Product Taxonomy Creation

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CASE STUDIES

Our work speaks
for itself

Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Marketing
User Acquisition

Drops

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
UI/UX Design
Product Optimisation

Dogo

The challenge was to create a paywall experience that clearly conveyed the app’s value while using persuasive design to drive trial starts and long-term subscriptions.

+9.5%
Conversion Rate
+13%
ARPU
See Full Case Study
Product Optimisation

Five Minutes Journal

Onboarding optimization and homepage redesign for Five Minute Journal to enhance user retention and trial conversion by clearly communicating its value and improving the user experience.

+15%
Trial start rate
+23%
LTV
See Full Case Study
Product Optimisation
Onboarding optimization
Product growth

Peech: Text to Speech Reader

A small copy adjustment delivered a big result, showing the importance of regular product optimisation and understanding your audience's needs.

+30%
ARPU Uplift
See Full Case Study
Development
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Benefits of Professional Product Taxonomy Creation

Professional product taxonomy creation offers numerous benefits to organizations. It provides an efficient way to organize and structure products, which can help reduce costs by streamlining processes such as inventory management and product search. Product taxonomies can also help improve customer experience by providing a more intuitive way to search for products and find what they are looking for. Furthermore, product taxonomies can help increase sales by allowing businesses to leverage cross-sell and upsell opportunities. Finally, product taxonomies can help businesses create more meaningful customer journeys by giving customers an easier way to explore and discover new products.

Boost Your App With Professional Product Taxonomy Creation

HOW WE WORK

Our 5-Step Approach to Product Taxonomy Creation

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Identify Product Types

The first step in creating a product taxonomy is to identify the various types of products that you are selling. It lets us create a hierarchical structure for your product taxonomy.

Establish Sub-Categories

We establish sub-categories for each type of product. This helps to refine and organize the product types and makes it easier for customers to find the items that they are looking for.

Determine Product Attributes

This will help us to create an accurate product taxonomy and make it easier for customers to filter products based on the attributes that they are looking for.

Create Labels and Tags

Labels and tags for each product type and sub-category can be used to further organize the product taxonomy.

Test and Refine

This involves testing the product taxonomy to make sure that it is easy to use and intuitive for customers. If there are any issues, we address them.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
Paid user acquisition
"Applica has reduced the risk for us and is an incredible support for the team."
Tadas Žiemys
CEO, Dogo App GmbH
20%
revenue increase
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
Anna Trandasir
Head of Growth at EF Hello
80%
ad spend increase
"They're highly adaptable to changing project requirements and market dynamics"
Cheryl Kitchener
Founder of Unscripted Photographers App
180%
organic install growth
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
Morgan Trudeau
CEO at Magnify Technologies
30%
install rate increase
“Increasing our ARPU is critical to scaling the Five Minute Journal app”
Darius Mora
General Manager of App Division at Intelligent Change
20%
ARPU increase
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
Andrey Paznyak
CEO at Peech
45%
revenue increase
"I liked that most insights came from their experience and competitive intelligence."
Liam McClintock
CFO & COO at FitMind
50%
revenue increase
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
Zack Holmes
CEO at ShroomID
+60%
revenue increase
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

About Product Taxonomy Creation

Product taxonomy creation is a process of organizing and labeling products into categories, subcategories, and other hierarchies. It is important to create an accurate product taxonomy to ensure that customers can easily find the items they are looking for. Product taxonomies should be created with the customer in mind, taking into consideration their preferences, the items they may be searching for, and the language they use to describe the products. This process requires careful research into the target customer's buying habits and preferences, as well as the language they use to describe the product. Once the taxonomy is created, it should be tested to ensure that customers can easily find the items they are searching for.

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