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App Retention Rate Optimization

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of App Retention Rate Optimization

App retention rate optimization requires a multi-pronged approach to ensure users remain engaged and interact with the app regularly. To optimize app retention rate, developers must focus on user onboarding, personalization, user experience design, and engagement strategies. User onboarding is an essential part of app retention rate optimization. It involves creating a process that helps new users quickly understand how to use the app. This includes providing tutorials, walkthroughs, and other educational materials. Developers should also strive to create a personalized experience for users with targeted content and personalized recommendations.

Optimize Your App Retention Rate

HOW WE WORK

The 5 Steps of App Retention Rate Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Analyze Retention Rate

It is important to understand why users are leaving your app and what you can do to increase the number of people who stay.

Identify User Habits

After analyzing the current retention rate, we identify user habits and common behaviors. Knowing what users find valuable and engaging in your app helps create a strategy to keep them coming back.

Create Re-Engagement Strategies

These strategies can include offering rewards, personalized recommendations, personalized content, or discounts.

Test New Strategies

A/B testing lets us determine which strategies are most effective and should be implemented.

Refine and Repeat

his way, we can continue helping you to improve your app retention rate.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling App Retention Rate Optimization

User experience design is also important for app retention. We help you create an intuitive and attractive interface that is easy to navigate. They must also focus on reducing friction during the user journey by eliminating unnecessary steps or complex processes. We also focus on engagement strategies. This includes using push notifications, in-app rewards, and other incentives to encourage users to return to the app. Developers can also create gamified experiences to increase user engagement. App retention rate optimization is a complex task that requires a comprehensive approach. Developers must focus on user onboarding, personalization, user experience design, and engagement strategies to ensure users remain engaged and continue to use the app.

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