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Full-Cycle Growth Partner for Mobile Apps

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How We Approach
Product Optimization

The perfect solution for App owner.

The perfect solution
for App owner.

Heads of Growth
App Owners
Product Managers
CPOs
CMOs
Very Busy Teams
Startup founders
Bootstrapped founders
Bootstrapped
founders

Unlock Your App's Potential with our data-driven growth and best industry knowledge.

307

A/B tests conducted

26.4
%

Average 1st-month Revenue growth

59
%

Success rate

CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study
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OUR SERVICES

Scale your business easily

Growth &
Monetization
Strategy

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Retention
& Engagement

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Product
Design

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Performance
Marketing

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App Store
Optimization

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Creatives
Production

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Product-Minded Beginning

Product-Minded Beginning

Launch your app with a long-term vision. Build your app better and faster.

User Oriented Product Optimization

User Oriented Product Optimization

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product Growth Success

Product Growth Success

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Growth & Monetization Strategy

Growth & Monetization Strategy

With a custom-made Roadmap, detailed instructions, and steadfast support, drive your App Growth and maximize your efforts.

Retention & Engagement

Retention & Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Performance Marketing

Performance Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

Creatives Production

Creatives Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

App Store Optimization

App Store Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Performance Marketing

Performance Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Product-Minded Beginning

Product-Minded Beginning

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Retention & Engagement

Retention & Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Growth & Monetization Strategy

Growth & Monetization Strategy

With a custom-made Roadmap, detailed instructions, and steadfast support, drive your App Growth and maximize your efforts.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

ncrease your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

We make your product's growth limit nonexistent. Both by providing solutions and by helping you learn.
HOW WE WORK

Grow your product in five steps

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Evaluation

We perform a free audit of your idea and product and learn about your positioning and the goals you want to achieve.

Selection

We select the service or services you need the most based on the first step and advise you on the tooling, stack, timeline, and strategy.

Proposal

We prepare the final proposition that includes all of the necessary components to achieve the goals for your app.

Strategy

We collect and allocate all of the required resources you need and break down our work by quarters, months, and weeks.

Execution

We start our partnership wit the selected teams and manage the roadmap while connecting you to exemplary service at each stage of cooperation

Let’s Start a Project
It’s free, and takes less than a minute.

In a way, every audience has a language they speak; we consider ourselves polyglots.

User Research

Our hypotheses are supported by actual systematic research.

Solid Experience

290 experiments conducted

Point of view is the starting point. We know how to apply different lenses to find valuable insights.

Best Industry
Frameworks

User behavior determines any product's success. We know how to change it for the better.

Behavioral Sciences

For us, reliable analytics are a requirement, not a nice-to-have.

Data Analytics

Let's calculate your growth

Answer 2 questions and see how your MRR might improve while working with us.

Select Your MRR
$50 000
Next
How Many AB tests you can run per month conclusively?
2 AB tests
Next
As a result, bold number of MRR improvement over 3 months*:
$ 2040214

* - Calculated as a predicted growth based on the previous results of our clients

Book Free 15-min Consultation
Calculate Again
59%

Applica's A/B test
success rate

18%

Average increase
to LTV

Trusted by 25+ digital products and top 3rd-party industry partners

Come join: let us win your trust.

Use Your Tools to The Max
Let's unravel your full potential.
REVIEWS

Here's what our
customers say

They kept things simple in terms of communication.
CEO, Alter Ego
They're highly adaptable to changing project requirements and market dynamics.
CTO, Harp Relationships
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making